Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
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Sean Norris
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For awhile, anyone could print up a custom code, slap it on the side of, say, a beverage cup, and bank on insatiable consumer tech appetites and projected increases in smartphone use to generate easy profits. Value took a backseat to volume. And for Foley, this is a major obstacle in working with QR codes. “I think one big challenge is that because of the number of companies that have used them incorrectly, certain people have a bad impression of them,” he noted.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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