Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
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Sean Norris
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Meanwhile, Foley pointed to analytics—QR codes allow companies to obtain valuable demographic information straight from the source. “Companies can track QR codes to find out what products are most popular,” he said. “They can also track the location of where people are scanning the QR codes. This can provide tremendous insight as to where one’s mobile audience is.”
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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