Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“We use the codes primarily in our direct mail pieces to drive recipients to a personalized website where we can request more information or provide more details on the offer, opportunity or brand,” Flottman explained. “But most interesting to us has been the ability to brand QR codes with company logos embedded into them. Being able to make the corporate logo part of the QR code structure enables an enhanced branding experience.”
0 Comments
View Comments
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments