Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
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Sean Norris
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“Yes, there have been some companies that have used them ‘just because,’ but those efforts nearly always result in failure,” Foley noted. “But for printers, the opportunity to deliver a full mobile experience—including the QR code, the mobile website, the landing page, the mobile form, etc.—can be great for business.”
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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