Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
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Sean Norris
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“It’s all about the consumer. The mainstream public recognizes what a QR code is, what it does and how to use it,” Foley added. “Thus, smart marketers are using them as a response mechanism, [not as something] that’s ‘shiny’ and ‘new.’”
Still, it’s one thing to say, “We need to make our QR codes stand out,” and another to actually succeed in doing so—especially as QR codes continue to proliferate at a rate exceeding what the smartphone-using public can conceivably scan. So what, exactly, can marketers do to add value?
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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