Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
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Sean Norris
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Despite these advantages, Foley acknowledged that many printers and marketers alike remain undecided on the value of QR codes. For these parties, he offered a final tip. “The advice I would give to companies that are unsure or scared is to just try it,” he said of QR code marketing. “Build a mobile website and a QR code for your own business—you’ll see how easy it is. Then start making your printed materials interactive.”
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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