Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
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Sean Norris
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Shanley agreed, adding that QR codes are helping dispel the notion that technology is bad for print. “Here we have an example of just the opposite,” he explained. “If [the QR code] is not printed somewhere it can’t be scanned. It’s important to my business as it provides an additional revenue stream. I truly believe that QR codes have a legitimate place in print, but it’s the marketer’s job to make sure the public knows that.”
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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