Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
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Sean Norris
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John Foley, Jr., CEO of interlinkONE, a marketing software company based in Wilmington, Mass., offered similar advice. “Companies are finally starting to realize that they have to deliver an engaging mobile experience,” he said. “It goes beyond just the QR code—you need to direct people [who] scan it to a mobile website where they can quickly gain or provide valuable information.”
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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