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Abunassar cited database maintenance. “Any good campaign will require that you start with—and maintain—a clean and accurate database,” he said. “On any given project, you may be working with a marketing database, a prospect database you purchased, and customer database from a CRM that all need to be scrubbed, integrated and maintained in a single location.
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- Companies:
- Webb/Mason
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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