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ANALYZING RESULTS
Tracking results is necessary to measure the efficacy of any cross-media campaign. This can be done in several ways depending on the copy and methods of the campaign. “Many campaigns are designed to sell products and services, which can be measured via business and/or web analytics,” Scott remarked. “We also view social media likes, followers, subscribers, the target’s engagement with the message and downloaders as assets that increase the value of a business.”
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- Companies:
- Webb/Mason
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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