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DEFINING DEMOGRAPHICS
Cross-media marketing is about reaching “the right people, at the right time, with the right message through the right channel,” Mannone pointed out. Who are the “right people?” Segmenting prospects and tailoring messages to those segments for which the offer is most relevant is crucial.
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- Companies:
- Webb/Mason
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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