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Mannone offered a final thought. “In a world where all are working to do more with less, tracking and reporting on results is no longer a nice thing to have—it’s a necessity. Just as is creating a positive and engaging customer experience and increased ROI,” she concluded. “Therein lies the power of multi-channel campaigns.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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