Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Tony Abunassar, president of Hunt Valley, Maryland-based WebbMason Interactive, the online marketing services group of WebbMason, explained the importance of identifying how a variable such as age can influence channels.
“WebbMason has recently run a successful multi-channel program that targets seniors, with an average age of 74, as well as their health partners, who tend to be their children in their ’40s,” he recounted. “One key performance metric we measured was the target’s preferred communication channels. Our data indicated that 84 percent of those seniors we enrolled in our program prefer to receive mailed, paper communications. Conversely, 60 percent of their ‘health partners’ consider email communication a better option.”
0 Comments
View Comments
- Companies:
- Webb/Mason
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Related Content
Comments