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“At WebbMason, we have developed technology to help us accomplish this previously Herculean feat and it has dramatically improved our results,” Abunassar continued. “Developing a clean database is the single most important step to effectively manage a multi-channel campaign that links multiple online and offline marketing vehicles.”
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- Companies:
- Webb/Mason
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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