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“Does that style of photography capture attention? If so, it might be good for an awareness effort. Does that mobile application help simplify daily tasks for its users? If so, it’s a great fit for retention and loyalty,” Mannone suggested. “[...] It’s all about coming back to your goals and making sure that everything you do in shaping your strategy and tactics is specifically tied to meeting one or multiple of those objectives. If not, lose it.”
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- Companies:
- Webb/Mason
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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