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Print+Promo turned to the experts for answers. Below, they share thoughtful approaches for launching optimal cross-media campaigns.
GETTING STARTED
An effective cross-media campaign provides clients with actionable customer results. Campaigns vary in technique, but a favorable outcome hinges on strategy. Without a clear plan, companies will struggle to yield a positive return. According to Sarah Mannone, director, account services at Trekk Inc., Rockford, Ill., the best place to start is to define campaign objectives.
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- Companies:
- Webb/Mason
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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