Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
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Sean Norris
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“Pixels on the Page”: Why Content is Key
In the restaurant, I scanned that mysterious QR code hoping it would send me a magical coupon for free soda for life. What I got was considerably less exciting. The code sent me to a generic landing site. No personalization. No free stuff. Just a home page for the soft drink company represented on the cup. It was like the Ovaltine scene from “A Christmas Story”—my decoder ring was the setup for a crummy commercial.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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