Go Big or Go Home
A successful relationship
between suppliers and distributors
will close the jumbo roll sale
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Choosing the right supplier to make this happen can be overwhelming. Distributors should research what the various suppliers can offer them to create a positive experience for their end-user clients. To make distributors feel more at ease, Rogge makes a compelling proposal.
"We tell the story about what we do, how proud we are of our customer list and how long we have had a great business relationship with them," he said. "Quality of product is unquestionable, national production and again lower material costs are important, but the product going out the door of one of our facilities must be the best in the industry."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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