Go Big or Go Home
A successful relationship
between suppliers and distributors
will close the jumbo roll sale
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Rogge urged distributors to go after the big orders. "Some distributors have a problem calling on the big accounts in their territories," he noted. "To sell jumbo rolls, you need to build confidence and a good business relationship. Ask a lot of questions of your customer and your manufacturing partner."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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