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Just Do It
Finding the perfect partner is key, but all value is lost if distributors don't walk through the door with an aggressive (i.e., confident) attitude. And, the jumbo roll market can easily intimidate the weak at heart. First, the orders are large and the selling process differs from other areas of print.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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