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He added, "A major direct business just has Plant A, Plant B or Plant C. A distributor has a whole independent channel of sales suppliers available to them. That's a huge advantage."
Rogge shared these sentiments. "Most distributors are local in their communities. No big manufacturer has a presence in a town, say, the size of Winston-Salem, N.C. The distributors are there to call on that person, and what keeps business is business relationships—not price," he explained.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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