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"If you have a distributor whose total business might be $500,000 per year and all of a sudden they come across one of these things that could be $500,000 in one order, they might be frightened—because if there's a mistake made, they're probably out of business," Rogge said.
Then, there's the issue of major directs. However, Simon isn't so sure that "large" necessarily translates to "good and secure" anymore. Quite simply, the pool of available sources is shrinking. According to Simon, the timing for distributors to be taken seriously as an alternative supplier to the traditional supply chain has never been better. It all comes down to being reactive to unique needs.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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