The Perfect Pair?
Assessing the value of a combined print and promotional product line
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PROMOTIONAL PROFITS
The promotional products industry is booming. According to the 2011 Estimate of Promotional Products Distributors Sales (sponsored by Promotional Products Association International and conducted by researchers at the University of Nevada and Glenrich Business Studies), the 2011 sales figures reflect an increase of 7.02 percent in distributor revenues over 2010. The increase puts the promotional product industry’s revenues at $17,721,945,690. Based on the study, the top three product categories in 2011 were wearables (29.64 percent), writing instruments (8.99 percent) and bags (6.46 percent).
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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