The Perfect Pair?
With the industry performing so well, this leads to the question: Do promotional products companies find anything beneficial about incorporating print into their product line? Gregg Emmer, vice president, chief marketing officer, of Batavia, Ohio-based Kaeser & Blair (K&B), said that while it may be a trend others are observing, he is not seeing it in the company’s extensive dealer group, which consists of more than 2,100 authorized K&B dealers (or independent business owners) nationwide. Quite simply, many K&B dealers don’t want to spend time that can be better used toward improving their promotional business. In their opinion, the true profits and true margins in printing don’t warrant the longer sales cycle, the extra time investment with clients and the lack of strong repeat business.