The Perfect Pair?
Assessing the value of a combined print and promotional product line
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N<%2Fspan>obody%20is%20perfect%20and,%20undoubtedly,%20society%20misses%20the%20mark%20on%20a%20lot%20of%20things.%20But%20sometimes,%20American%20culture%20produces%20seemingly%20minor%20gems%20that%20turn%20out%20to%20be%20some%20of%20the%20greatest%20pairings%20in%20history—pairings%20that%20make%20us%20mutter,%20“Why%20didn’t%20I%20think%20of%20that%3F”%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fpair%2F" target="_blank" class="email" data-post-id="2779" type="icon_link">
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“They asked: ‘Can you be this partner?’ and we thought, ‘Gosh, this is exactly the kind of problem we’ve always tried to solve for our clients, so repositioning ourselves to get those skill sets in-house through what’s become our interactive marketing team has really proven to be a great move,” Traxler said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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