The Perfect Pair?
Assessing the value of a combined print and promotional product line
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N<%2Fspan>obody%20is%20perfect%20and,%20undoubtedly,%20society%20misses%20the%20mark%20on%20a%20lot%20of%20things.%20But%20sometimes,%20American%20culture%20produces%20seemingly%20minor%20gems%20that%20turn%20out%20to%20be%20some%20of%20the%20greatest%20pairings%20in%20history—pairings%20that%20make%20us%20mutter,%20“Why%20didn’t%20I%20think%20of%20that%3F”%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fpair%2F" target="_blank" class="email" data-post-id="2779" type="icon_link">
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“You can spend three or four times as much face-to-face sales time with a client to complete a print project, which then produces far less profit. So, since all of our dealers are mostly experienced in selling promotional products, it wouldn’t make sense to introduce them to a product line that has a longer, more cumbersome sales cycle—even if it produced the same profit,” Emmer remarked. “Now, granted, if anybody in the promotional advertising industry had the opportunity to become a sales agent for very large printing projects, it would make all the sense in the world and we do touch those from time to time.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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