The Perfect Pair?
Assessing the value of a combined print and promotional product line
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“We think the category of print is alive and well, and as happened with the computer revolution 20 years ago, everybody said that was going to kill paper and all it did was explode the use of paper. The Internet is the same,” Traxler stated. “These product inquiries, information inquiries are generating a mailing piece or you ask for a catalog or a brochure or somebody’s going to send you a welcome kit—all of these transactions that are happening in digital form are creating paper touch points at various places along the conversation. And if you’re able to talk to the client about the whole process, you’re picking up business that you never would’ve seen before.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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