The Perfect Pair?
Assessing the value of a combined print and promotional product line
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N<%2Fspan>obody%20is%20perfect%20and,%20undoubtedly,%20society%20misses%20the%20mark%20on%20a%20lot%20of%20things.%20But%20sometimes,%20American%20culture%20produces%20seemingly%20minor%20gems%20that%20turn%20out%20to%20be%20some%20of%20the%20greatest%20pairings%20in%20history—pairings%20that%20make%20us%20mutter,%20“Why%20didn’t%20I%20think%20of%20that%3F”%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fpair%2F" target="_blank" class="email" data-post-id="2779" type="icon_link">
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Furthermore, in regard to the sales cycle, nobody is better positioned than a printer, because the printer is generally the first point of contact when a business is contemplating doing some advertising. “The first person who they talk to is their printer because almost all of this stuff has some sort of print support to it or some sort of communication internally,” Emmer remarked.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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