The Perfect Pair?
“The other thing that I believe has happened for virtually every printer in the country is that in the course of doing some sort of printing, they will find out that there is intended to be a promotional component in the campaign and they have never had the opportunity to say, ‘Well we can take care of that, too. We’ve already got your artwork, we can change it to fit that piece perfectly, you don’t have to go out and do more artwork, you don’t have to worry about approving proofs that are going to delay things—you can do it right here in my office, and we’ll take care of the whole project for you. We’ll make sure the colors are the same that we have on the printed pieces,’” he continued. “They are in the perfect place to be a full-service graphic communications source for their existing customers.”