The Perfect Pair?
And promotional products companies getting into print? Traxler described that as “tougher sledding.” He expanded on this concept. “It’s a different kind of sell. There’s many, many more product variables. It’s a more complex production environment and I just think it’s a steeper slope to climb.”
Perhaps Schwei summed it up best in his final thoughts. “Don’t look at it as an industry as a whole, whether it be the print [side] or the promotional side, but look at it in pieces, where the need lies within your client and how it can really fit into your product niche,” he said. “It is a promotional products distributor’s, as well as a print distributor’s, job to truly understand what the expectation and goals of the clients are and, in turn, to utilize their expertise in both fields to go in and effectively provide a solution.”