The Perfect Pair?
Assessing the value of a combined print and promotional product line
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“Start the consultative process and say, ‘Hi, Mr. Customer. Great to see you today. What’s the most important issue you’re working on with your business?’” Emmer instructed. “If they say, ‘What’s it to you, you sell me print,’ that’s when you say, ‘Well, I’m also in complete graphic communication with promotional advertising and we (the industry) have been successful with business owners all around the country doing amazing things.’” If you’re lucky, the conversation will continue from there.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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