The Perfect Pair?
Assessing the value of a combined print and promotional product line
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N<%2Fspan>obody%20is%20perfect%20and,%20undoubtedly,%20society%20misses%20the%20mark%20on%20a%20lot%20of%20things.%20But%20sometimes,%20American%20culture%20produces%20seemingly%20minor%20gems%20that%20turn%20out%20to%20be%20some%20of%20the%20greatest%20pairings%20in%20history—pairings%20that%20make%20us%20mutter,%20“Why%20didn’t%20I%20think%20of%20that%3F”%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fpair%2F" target="_blank" class="email" data-post-id="2779" type="icon_link">
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Doug Traxler, executive vice president, sales and marketing, believes one of the biggest surprises about WebbMason is how deeply it has moved into electronic and integrated marketing solutions for its clients. “In the same way we moved into commercial printing and then into promotional products in the late ᾽90s and early 2000s, we have about an 18-month effort going where we’re building an integrated marketing solutions team and our customers are now starting to turn to us to help them build websites, develop mobile marketing solutions and e-mail campaigns, and also to help them make sense of their marketing data and analyze the data to see how effective the different channels are for them,” he said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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