Shop Around
Print buyers want the most for their money—can you offer the best bargain?
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So what's a print distributor to do? Give the buyers what they want.
"The biggest challenge distributors and brokers have is not a new one: convince the print buying market that you offer stellar services and will work on their behalf; that you offer effective, relevant solutions; and that you do so without costing them more money," Dana continued.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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