Shop Around
Print buyers want the most for their money—can you offer the best bargain?
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"Think about it: print volumes are down everywhere. With less print to produce, companies are questioning whether they really need in-house expertise. Layoffs have been taking place all year in marketing and corporate communications departments as budgets have been trimmed," she noted. "The larger issue faced by professional buyers is simply this: what's to become of the career? As corporations mix up their print campaigns with newer, digital media—including social media—what role will full-time print production specialists have?"
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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