Shop Around
Print buyers want the most for their money—can you offer the best bargain?
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Sure, salespeople have their unique approach. But, in line with Harman's idea, successful ones substitute creativity in place of a traditional, one-sided view. Bryant elaborated, offering the following example. A major client needs to purchase a large amount of marketing brochures for distribution throughout the United States to potential customers. The pricing is ideal for this four-color brochure due to the quantity being ordered.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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