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ASB is equipped with an expert staff able and willing to prove they're more than a mere gateway between buyers and suppliers. The company has recognized how the sell of print has changed, and knowing that helps them retain business.
For example, ASB sales manager Jerry Bryant has noticed a difference in the way print is sold, which sometimes proves problematic. "In the old days, you could go in and discuss process changes with the company, walk through the process, make suggestions and produce forms designs. This has totally changed with the advent of [the] Internet and downsizing," he remarked. "There's very little process discussion and very little forms design anymore. Products are available over the Internet, which drives down the pricing. However, specifications are not always adhered to and there's little chance for relationship building. 'Service' is put on the back burner."