Shop Around
Print buyers want the most for their money—can you offer the best bargain?
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To enhance the print-buying experience for his customers, ASB sales associate Jay Harman supports utilizing both a product-oriented model and a solutions-based model. Placing sole focus on one model will fail to reach the potential of maximizing the buying effort. Whereas, incorporating a solutions-based model will cultivate new ideas for increased savings and allow for a move toward new products, he said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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