Shop Around
Print buyers want the most for their money—can you offer the best bargain?
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To survive and even thrive, Dana suggested distributors become more proactive in dismissing any premature judgments, including the "overpriced middleman reputation." "In my experience, many buyers think brokers/distributors will cost them more money. Buyers tend to work directly with a manufacturer—especially the more experienced buyers. New buyers are a different story," she said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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