Shop Around
Print buyers want the most for their money—can you offer the best bargain?
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In fact, for almost a decade, InnerWorkings has been developing print procurement technology. "We are adding tens of thousands of searchable jobs (detailed specifications and corresponding pricing) to our historical database on a yearly basis. This database, and the algorithms that mine it allow us to determine what we should expect to pay for a job even before we bid the work out to our supplier community. ... Ultimately, the goal of our technology development is to provide our clients with more transparency into the print procurement process than they have ever had before," he enthused.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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