Shop Around
Print buyers want the most for their money—can you offer the best bargain?
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Billy Ayres, an ASB sales associate who sells print and items in the southeast, agreed, noting a vast growth in print-on-demand over the last few years. He expanded on Bryant's point. "There are fewer people in the purchasing departments now, which is creating a 'do-more-work-with-fewer-employees' situation," he said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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