Shop Around
Print buyers want the most for their money—can you offer the best bargain?
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Outsourcing also needs to be on the minds of professionals in this industry. Sending print work to an outside party is definitely a trend Eric D. Belcher, chief executive officer of Chicago-based InnerWorkings, has noticed. "Increasingly, end-users of print are seeking a professional third-party to manage the print procurement function on their behalf. Very few, if any, end-users of printed materials claim their organization's core competency is in print procurement and production management. As a result, executives are open to the concept of outsourcing the function to an organization, like InnerWorkings, whose sole core competency is the ability to source and distribute print and print-related materials," he said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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