Shop Around
Print buyers want the most for their money—can you offer the best bargain?
If you print it, they will come. Print buyers are sure to flock to your proverbial field of dreams if you give them what they want and need. But if demand continues to dwindle, and clients expect more for less, will there be anyone left to make that all-important purchase?
Margie Dana, a former print buyer and founder of Print Buyers International, LLC, and its member-based organization, Boston Print Buyers, said the recession has posed a serious problem for this profession.
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