Two Steps Forward
Gene Toepfer, director of sales
Foster Printing Service
Michigan City, Ind.
"Printing professionals who embrace the additional profit center of promotional products will see new doors opened to them for both specialties and printing. They will also sell deeper into their existing accounts. Most printing is 'transactional' meaning that a unit of printing (a form, envelope, etc.) is used on each transaction. With sales (transactions) lagging, the consumption of printing is also way behind recent strong years. Promotional products are not transactional. They are used to promote and encourage more transactions. So the value of orders can actually be as strong in a soft economy as in a robust one. Kaeser & Blair has helped many printing professionals add promotional products to their sales tool box without any investment or risk."