Two Steps Forward
Improving your sales approach
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3. Market to your current customers.
Jim Magdaleno, product manager
TFP Data Systems, Oxnard, Calif.
"It isn't enough anymore to just know your products. Customers expect it since product information is just a few clicks away. It isn't enough to know your customers and to listen to them when they speak, either. It's knowing the value of outstanding customer service. That's the key differentiator today."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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