Two Steps Forward
Bill Reid, director of marketing— document & envelope brands
Custom Resale Group of Companies (consisting of Printegra, PrintXcel, Wisco Envelope, National Imprint Corporation, Discount Labels, Lancer Label, DealerLabel and Synergy Label), Peachtree City, Ga.
"This year is the best year to expand your sales 'organically;' expand your share of the spend with your top tier of accounts. This may be as easy as seeing other print buyers inside the company or using your good relationship to get you referred to another division or location. An example is any hospital; here, you have print buyers in marketing, communications, operations/purchasing and often in development (foundations or fundraising). We all know it is so much easier to grow existing relationships than to build new ones.