Two Steps Forward
Improving your sales approach
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Salespeople need to continue practicing the 'basics' of good selling, but they need to incorporate activities like direct mail and e-mail broadcasting to help increase the possibility that these newly empowered buyers will find them when a need arises outside their current vendor base's capabilities."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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