Two Steps Forward
Improving your sales approach
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Bill Doehler, executive vice president, business development
Prodigital Printing, A Consortium Company, Edison, N.J.
"In 2010 a 'back to the basics' sales approach is the best way to weather these challenging economic times.
• Steal with your eyes. This can help engage your buyer in conversation. Be observant and look at the pictures or awards the person has in their office. It can help start up conversation. Its basic human nature that people [enjoy] doing business with people they like.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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