Two Steps Forward
Improving your sales approach
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• Engage your CSR's. Listen and engage your company's customer service representatives to help identify opportunities. Many times the customer interacts with customer service reps more often than they do with the sales rep. Often customers will convey valuable information to CSR's. Make sure you have a process to help gather and act on this information."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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