Two Steps Forward
Improving your sales approach
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Mike Durbiano, vice president sales & marketing
Printgraphics
Vandalia, Ohio
"Customers have new demands. Find out what they are, what the market forces are that drive sales for them ... and then provide them with a solution.
1. Sell proven sellers.
2. Use your vendor's expertise and find out who among them is promoting new products for you to sell.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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