Two Steps Forward
Improving your sales approach
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Gregg A. Emmer, vice president, chief marketing officer
Kaeser & Blair
Batavia, Ohio
"Start this new year off with a positive attitude incorporated with some energetic prospecting. Get out and make as many "old fashion cold calls" as you can each month. Do not quit selling or give up. Even the smallest order will make you feel better each month. Be yourself while you are out selling; do not be artificial. Take each day as it comes and believe in yourself. This is the key to being successful in this business."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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